Key Focus Areas
Three primary focus areas are identified by the campus, delivering relevant curriculum aligned with the modern economy and longer-term career pathways.
Areas of Study Offered by APEC Campus
Alongside its key focus areas, APEC Campus offers a broader portfolio across the social sciences, humanities, education, and media. Programmes are offered at a range of levels according to the partner institution concerned, and may include foundation, diploma, undergraduate, and postgraduate study.
* Specific programme titles, entry requirements, duration, and awarding bodies vary by intake and by partner institution, and are confirmed at the point of enrollment.
| No. | Area of Study | General Scope |
|---|---|---|
| 1 | Human Resource Management | Recruitment and selection, employee relations, performance management, training and development, and employment practice. |
| 2 | Business Management | Organizational management, operations, strategy, finance, entrepreneurship and general business administration. |
| 3 | Marketing Management | Marketing strategy and planning, consumer behavior, brand management, market research and digital marketing. |
| 4 | Psychology | Foundations of human behavior and cognition, developmental and social psychology, and research methods. |
| 5 | Psychology & Counseling | Applied counseling theory and practice, therapeutic approaches, professional ethics and client-centered practice. |
| 6 | Law | Legal principles and systems, corporate and commercial law, civil rights, and litigation and advocacy practice. |
| 7 | English | English language proficiency, academic and professional communication, and English for further study. |
| 8 | Information Technology | Software development, networking, database and systems administration, and Cyber security. |
| 9 | Media | Media production and communication, journalism, digital and social media, and creative media practice. |
| 10 | Education | Teaching and learning practice, curriculum and assessment, and educational leadership and administration. |